RYN's FIVE PILLARS OF EXELLENCE AND PRODUCT LEADERSHIP:

1. The RYN AIR TUNNEL and seven layer structure promotes energy return & stability... in addition to strengthening, toning and aligning.

2. The RYN AIR TUNNEL lightens the footwear weight as well as enhances its durability, cushioning and footstrike/stability management effectiveness; keeps heel slippage to a minimum.

3. The RYN AIR TUNNEL can get wet and can withstand all sorts of exposure and usage.

4. The encapsulated RYN AIR TUNNEL technology offers maximum strengthening and toning for those consumers seeking to get the most workout out of their footwear purchase -- executed on a stable, highly technical, supportive and non-eroding seven layer sandwich midsole/outsole platform.

5. RYN Footwear has outstanding quality as each shoe is hand made and goes through a vigorous quality control procedure in footwear's global development hub in Pusan, Korea. As a result RYN Footwear has great durability and longevity and does not require resoling.

RYN's styles can already be spotted on the high street in London, the Ku'damm in Berlin, the Roppongi district in Tokyo, the Burj Hotel in Dubai, on Santa Monica Boulevard in Hollywood -- and now also on South Beach in Miami -- and are just starting to receive excellent media exposure.

The product line is also amazingly multifaceted and offers products for all consumers - attractive formal dress shoes for businesspeople, working shoes for professionals, comfort shoes for seniors, RYN SPORT HIGH shoes (for those seeking more immediate physical results), sandals & slides for warmer climates/seasons, athletic fashion shoes, casual wear, children's shoes and much more.

In conclusion from the end-user's perspective, we firmly believe that as a result of the invested time and resources all into research and development (as opposed to investing in Red Bull's Kastner & Partners Ad agency and media buys) RYN has successfully executed advanced product AIR TUNNEL engineering from the original studies that is lighter, more energized, more stable, supportive and guiding (but still physiological in strengthening, toning & aligning), can get wet and withstand all sorts of exposure, better enhances circulation, much reduces the propensity for heel slippage, does not compromise physiologically with a flattened "dual board", and that executes rigorous human made production and quality control standards (that also ensure not to have to rely on a massive resoling program).